CHANNEL UPDATE FOR THE WINTRY MONTHS
We know that every channel has its own unique requirements. What’s key here: autumn and winter products will only boost revenue if they’re presented in the best light – emotionally, seasonally and in a way that speaks directly to your specific channel.
We show you how to create a revenue-boosting portfolio strategy for autumn and winter – with the perfect products, recipes and ideas for this time of year.
We show you how you can entice your customers:
- Restaurants need classic cakes and comforting dessert ideas
- Cafés lean into warm beverages and spontaneous moments of seasonally-inspired indulgence
- Takeaway outlets feature special packaging that conveys the image of cosiness and quality
- Bakeries stand out with curated cake counters, customer favourites and seasonal classics
RESTAURANTS
Desserts are more than just a sweet way to wrap up a meal – they are a veritable statement. Diners expect innovative creations that deliver an element of surprise, inspiration and lasting memories. It’s not just the flavour of the dessert that counts, but the story it tells.
Serving suggestions:
- Autumn/winter recipes such a Berry Tarte Brûlée Pecan brownie with beetroot and chocolate sauce, The Triangle Mountain - as classic as they are innovative and perfect for the colder months of the year.
- Dessert as the closing course to a meal or simply a dish to be shared – the ideal addition to cosy evenings and special events.
- Storytelling at the table or on the menu, for example with our Fines Apple Cake (vegan) “Inspired by the scent of freshly baked apple cake on chilly autumn days”
CAFÉS
Customers call into cafés for short interludes of indulgence – quick and straightforward, but definitely with style! Particularly in colder months, customers are looking for warmth, cosiness and that certain something that makes a place stand out. Particularly popular elements include visual highlights, seasonal flavours and unique experiences that can be enjoyed and shared spontaneously.
Serving suggestions:
- Caramel Nut Brownie or Caramel Brownie Cheesecake Supreme with cinnamon or chocolate sauce
- Recipes like Tiramisu-Combo und Amarena Cherry Winter Dream
- Toppings: caramelised nuts, dried apple chips, chocolate shavings, cinnamon powder, lingonberries
Why does this work? What looks good sells well – and will be shared.
TO-GO SEGMENT
In the to-go segment, speed is of the essence – but so, too, is visibility. Purchasing decisions are intuitive, often made in a matter of seconds. And that’s exactly why products need to have instant appeal.
Serving suggestions:
- Our to-go recipes Tiramisu-Combo (TO GO), Amarena Cherry Winter Dream (TO GO), The Triangle Mountain (TO GO) und Berry Tarte Brûlée - TO GO
- Transparent packages with visible decorations (e.g. cinnamon powder, chocolate shavings and dried orange slices)
- Product ideas; Brownie, Chocolate Salted Caramel Cake
Combo deals with hot drinks
Why does this work? Customers buy what they can see – first impressions count when they’re on the go.
BAKERIES
Emphasise freshness, underline your diverse range and increase traffic. The display counter does the selling in bakeries. The aim is to convert passers-by into customers and motivate them to buy. Appearance is the number one selling point here.
Serving suggestions:
- Fruity highlights, front and centre, e.g Cherry Cake with Butter Crumble, Pear-Helen-Gateau
- Recipes like: Cherry cake with butter crumble und Grandmothers Cream Cheese Tart with drip effect
- Make use of contrasts: light/dark, round/square, crunchy/creamy
- Themed weeks such as ‘Autumnal cakes’, ‘Fruity Friday’ and ‘Sharing is caring’
Why does this work?
An attractive counter draws customers like a magnet. Fresh-looking cakes sell well.
