Trends

EYECATCHER FOOD

A feast for the eyes and a treat for the taste buds! Eye-catching foods such as our Carrot Cake meets Cheesecream impress with their sensational toppings – and they taste just as insanely good as they look.

FUSION FOOD

The concept of fusion food involves bringing the best of two different cuisines together. With this in mind, we combine classic recipes to create dynamic new flavours – such as our Cheesecake Topped Apple.

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MULTI-SENSORY

Crisp and creamy, soft and crunchy... They may sound like complete opposites, but they taste like a match made in heaven. When it comes to the multi-sensory trend, it’s all in the combination. Take our Caramel Brownie Cheesecake, for instance, which packs incredible crunch and creaminess into every bite.

BACK TO THE ROOTS

Grandma’s classics with a brand-new twist. Traditional recipes like Oma’s Landkuchen never go out of style, but we’ve added a generous pinch of nostalgia and a hearty helping of pizzazz to every portion with our modern take on these classics.

NATURE CONSERVATION

The effects of climate change are showing society just how important sustainability and protecting the planet really are. This is having a direct effect on the food industry, with consumers demanding lower carbon footprints, sustainable packaging, fair and traceable supply chains and improved animal welfare.

VEGAN - PLANT BASED

You don’t have to be mad about cakes to bake plant-based alternatives, but it certainly helps. Luckily, we are! See for yourself – our vegan creamy cakes are crazily delicious!

TRANSPARENCY

Everyone wants to know our cakes inside out! Consumers are becoming increasingly sceptical and often read up on ingredients, their origins and supply chains, as well as many other things, before they buy. For the food industry, that means more open and transparent communication is key!

CONSCIOUS EATING

We’ve got good news! As society is tending towards a healthier lifestyle, our approach to eating is rapidly changing. People are opting for natural foods that have a healthy image, while also limiting the number of additives in their diets.