4. Privacy policy on the use of certain applications
Google Tag Manager
Nature and scope of the processing
We use the Google Tag Manager from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is used to manage website tags via an interface and enables us to control the precise integration of services on our website.
This allows us to flexibly integrate additional services to evaluate user access to our website.
Purpose and legal basis
The use of Google Tag Manager is based on our legitimate interests, i.e. interest in optimising our services in accordance with Article 6(1)(f) of the General Data Protection Regulation (GDPR).
Storage period
We have no control over the precise length of time the processed data is stored as this is determined by Google Ireland Limited. For further information, please see the privacy policy for Google Tag Manager at https://www.google.com/tagmanager/use-policy.html.
Google AdWords
Nature and scope of the processing
We have integrated Google Ads on our website. Google Ads is a service provided by Google Ireland Limited to display targeted advertising to users. Google Ads uses cookies and other browser technologies to analyse user behaviour and recognise users.
Google Ads collects information about visitor behaviour on various websites. This information is used to optimise the relevance of advertising. Google Ads also delivers targeted advertising based on behavioural profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider.
If you are registered with a Google Ireland Limited service, Google Ads can associate the visit with your account. Even if you are not registered with Google Ireland Limited or have not logged in, the provider may determine your IP address and other identifying features and store them.
In this case, your data will be passed on to the operator of Google Ads, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Purpose and legal basis
We process your data with the help of Google Ads for the purpose of optimising our website and for marketing purposes on the basis of your consent in accordance with Article 6(1)(a) of the GDPR.
Storage period
We have no control over the precise length of time the processed data is stored as this is determined by Google Ireland Limited. For further information, please see the privacy policy for Google Ads: https://policies.google.com/privacy.
Google Maps
Nature and scope of the processing
We use the map service Google Maps to create directions. Google Maps is a service provided by Google Ireland Limited, which displays a map on our website.
When you access this content on our website, you are connecting to servers operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, where your IP address and possibly browser data such as your user agent are transmitted. This data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality of Google Maps.
Purpose and legal basis
The use of Google Maps is based on our legitimate interests pursuant to Article 6(1)(f) of the GDPR, i.e. our interest in making it easier for you to find locations mentioned on the website.
Storage period
We have no control over the precise length of time the processed data is stored as this is determined by Google Ireland Limited. For further information, please see the privacy policy for Google Maps: https://policies.google.com/privacy.
YouTube
Nature and scope of the processing
We have integrated YouTube video on our website. YouTube Video is a component of the YouTube, LLC video platform where users can upload content, share it over the internet and receive detailed statistics.
YouTube Video allows us to integrate content from the platform into our website.
YouTube Video uses cookies and other browser technologies to analyse user behaviour, recognise users and create user profiles. This information is used, among other things, to analyse the activity of the associated content and to create reports. If a user is registered with YouTube, LLC, YouTube Video can associate the videos played with their profile.
When you access this content, you establish a connection to servers of YouTube, LLC, whereby your IP address and, if applicable, browser data such as your user agent are transmitted.
Purpose and legal basis
The service is used on the basis of our legitimate interests, i.e. interest in a platform-independent provision of content in accordance with Article 6(1)(f) of the GDPR.
Storage period
We have no control over the precise length of time the processed data is stored as this is determined by YouTube, LLC. For further information, please see the privacy policy for YouTube Video: https://policies.google.com/privacy.
Google Analytics
Nature and scope of the processing
We use Google Analytics from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, as an analysis service for the statistical evaluation of our online offering. This includes, for example, the number of visits to our online offering, sub-pages visited and the length of time visitors stay.
Google Analytics uses cookies and other browser technologies to analyse user behaviour and recognise users.
This information is used, among other things, to compile reports on website activity.
Purpose and legal basis
We process your data with the help of Google Analytics for the purpose of optimising our website and for marketing purposes on the basis of your consent in accordance with Article 6(1)(a) of the GDPR.
Storage period
We have no control over the precise length of time the processed data is stored as this is determined by Google Ireland Limited. For further information, please see the privacy policy for Google Analytics: https://policies.google.com/privacy.
Google Double Click
Nature and scope of the processing
We have integrated components of DoubleClick by Google on our website. DoubleClick is a brand of Google, under which mainly special online marketing solutions are marketed to advertising agencies and publishers. DoubleClick by Google transmits data to the DoubleClick server with every impression as well as with clicks or other activities.
Each of these data transmissions triggers a cookie request to the data subject’s browser. If the browser accepts this request, DoubleClick sets a cookie in your browser.
DoubleClick uses a cookie ID, which is required for the technical process. The cookie ID is needed, for example, to display an advertisement in a browser. DoubleClick can also use the cookie ID to record which advertisements have already been displayed in a browser in order to avoid duplicate placements. Furthermore, the cookie ID enables DoubleClick to record conversions. Conversions are recorded, for example, if a DoubleClick ad was previously displayed to a user and the user subsequently makes a purchase on the advertiser's website using the same internet browser.
A DoubleClick cookie does not contain any personal data, but may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns you have already been in contact with on other websites. As part of this service, Google also collects data that it uses for billing purposes. Among other things, Google can see that you have clicked on certain links on our website. In this case, your data will be passed on to the operator of DoubleClick, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Further information and the applicable privacy policy for DoubleClick by Google can be found at https://policies.google.com/privacy.
Purpose and legal basis
We process your data with the help of the Double-Click cookie for the purpose of optimising and displaying advertising on the basis of your consent in accordance with Article 6(1)(a) of the GDPR. You give your consent by agreeing to the use of cookies (cookie banner / consent manager), and you can revoke your consent at any time with future effect in accordance with Article 7(3) of the GDPR. The cookie is used, among other things, to serve and display user-relevant advertising and to create reports on advertising campaigns or to improve them. The cookie also serves to avoid multiple displays of the same advertisement.
Each time you visit one of the individual pages of our website with which a DoubleClick component has been integrated, your browser is automatically prompted by the respective DoubleClick component to transmit data to Google for the purpose of online advertising and billing. There is no legal or contractual obligation to provide your data. If you do not give us your consent, you can visit our website without restriction, but not all functions may be fully available.
Storage period
We have no control over the precise length of time the processed data is stored as this is determined by Google Ireland Limited. For further information, please see the privacy policy for Google DoubleClick: https://policies.google.com/privacy.
Google reCaptcha
Nature and scope of the processing
We have integrated components of Google reCAPTCHA on our website. Google reCAPTCHA is a service of Google Ireland Limited and enables us to distinguish whether a contact request originates from an individual or has been automated using a program. When you access this content, you are connecting to servers operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, where your IP address and possibly browser data such as your user agent are transmitted. Google reCAPTCHA also records the user's length of stay and mouse movements to distinguish automated requests from human ones. This data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality of Google reCAPTCHA.
Purpose and legal basis
The service is used on the basis of our legitimate interests, i.e. for protection when submitting forms in accordance with Article 6(1)(f) of the GDPR.
Storage period
We have no control over the precise length of time the processed data is stored as this is determined by Google Ireland Limited. For further information, please see the privacy policy for Google reCAPTCHA: https://policies.google.com/privacy.
Cookiebot
Nature and scope of the processing
We have integrated Cookiebot on our website. Cookiebot is a consent solution from Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, which can be used to obtain and document consent to store cookies. Cookiebot uses cookies or other web technologies to recognise users and to store consent that has been given or revoked.
Purpose and legal basis
The use of the service is based on obtaining the legally required consent to the use of cookies in accordance with Article 6(1)(c) of the GDPR.
Storage period
We have no control over the precise length of time the processed data is stored as this is determined by Cybot A/S. For further information, please see the privacy policy for Cookiebot: https://www.cookiebot.com/en/privacy-policy/.
12. Cookiebot CDN
Nature and scope of the processing
We use Cookiebot CDN to properly deliver the content of our website. Cookiebot CDN is a service of Cybot A/S, which acts as a Content Delivery Network (CDN) on our website to ensure the functionality of other services of Cybot A/S. For these services you will find a separate section in this privacy policy. This section is only about using the CDN.
A content delivery network (CDN) helps to make the content of our online offer, in particular files such as graphics or scripts, available faster with the help of regionally or internationally distributed servers. When you access this content, you connect to servers at Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark, where your IP address and, if applicable, browser data such as your user agent are transmitted. This data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality of Cookiebot CDN.
Purpose and legal basis
The use of the content delivery network is based on our legitimate interests, i.e. our interest in the secure and efficient provision and the optimisation of our online offering in accordance with Article 6(1)(f) of the GDPR.
Storage period
We have no control over the precise length of time the processed data is stored as this is determined by Cybot A/S. For further information, please see the privacy policy for Cookiebot CDN: https://www.cookiebot.com/en/privacy-policy/.
Privacy policy for the presence on social media and the Facebook fan page
We use our social media presence to allow us to present our company in the best possible way and to communicate with you as a user, customer or other stakeholder and to inform you about the services we offer.
You can find us on the following platforms or social networks
• Facebook
• Instagram
• Xing
• LinkedIn
• YouTube
The use of social networks involves the processing of data outside the European Union (EU) and the European Economic Area (EEA). An equivalent level of data protection to that which exists in the EU cannot be guaranteed in all countries outside the EU. In this context, it may lead to risks for you as a user if the transmitted data is processed in so-called third countries with an inadequate level of data protection.
This makes it more difficult to enforce known user rights. In addition, your data may not be processed in your interest by the provider in the third country.
Facebook Inc. based in the USA, as well as its associated services (Instagram etc.) had the "Privacy Shield" certification under the US-European Data Protection Convention. Due to the recent decision of the ECJ, the Convention no longer provides sufficient proof of compliance with the level of protection required by the EU General Data Protection Regulation (GDPR).
Due to the current legal uncertainty, we would like to point out that we provide the use of Facebook services and the provision of content on social media platforms on the basis of your "implied" consent given to us (Article 6(1)(a) of the GDPR). By visiting the pages and accepting the cookies set, you consent to the processing and transfer of your personal data.
The processing purposes pursued by the social networks usually differ from ours. For example, the data collected from you on social networks is usually processed for the purposes of market research, advertising and the creation of user profiles for personalised advertising (e.g. Facebook, Instagram).
To do this, cookies are used which record user behaviour and enable user profiling. A specific list of the purposes for which user data is processed can be found in the data protection notices of the respective providers. By making the appropriate settings in your user account, it is possible to limit your profiling, at least to a certain extent. For the exact procedure, please read the corresponding data protection information of the respective provider.
Data subjects' rights
Below you will find a detailed description of the respective data processing by the providers and their objection options (so-called opt-out) via the corresponding links to the providers' websites:
• Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) - Privacy Policy: https://www.facebook.com/about/privacy/, Opt-out: https://www.facebook.com/settings?tab=ads und http://www.youronlinechoices.com.
• Instagram (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) - Privacy Policy: http://instagram.com/about/legal/privacy/, Opt-out: http://www.youronlinechoices.com.
• Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) - Privacy Policy/Opt-out: https://privacy.xing.com/en/privacy-policy.
• LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) - Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Opt-out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
• Google/ YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – Privacy Policy: https://policies.google.com/privacy , Opt-out: https://adssettings.google.com/authenticated
Facebook fan page
When you visit our Facebook page, Facebook collects, among other things, your IP address and other information that is present on your PC in the form of cookies. This information is used to provide us, as Facebook page operators, with statistical information about the use of the Facebook page. More information is available on Facebook at the following link: https://www.facebook.com/help/pages/insights.
It is not possible for us to draw conclusions about individual users based on the statistical information transmitted. We only use this information to respond to the interests of our users and to continuously improve and ensure the quality of our online presence.
We collect your data via our fan page only to provide a possible means of communication and interaction with us. The data collected usually includes your name, message content, comment content and the profile information you provide "publicly".
The processing of your personal data for our above-mentioned purposes is based on our legitimate business and communicative interest in offering an information and communication channel in accordance with Article 6(1)(f) of the GDPR. If you, as a user, have given your consent to the data processing vis-à-vis the respective provider of the social network, the legal basis of the processing extends to Article 6(1)(a) and Article 7 of the GDPR.
Due to the fact that the actual data processing is carried out by the provider of the social network, our access to your data is limited. Only the provider of the social network is authorised to have full access to your data. This means that only the provider can directly take and implement appropriate measures to fulfil your user rights (information request, deletion request, objection, etc.). The most effective way of asserting such rights is therefore directly with the respective provider. Please feel free to contact us if you require further assistance.
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