Markets are changing at a rapid rate, while consumers are becoming more mobile and flexible. And for customers, the values that a company represents are becoming increasingly important. The demands and challenges facing suppliers are therefore changing as well.
B2B and B2C are now outdated concepts. H2H (Human to Human) is the key to success in the immediate future, and we already offer comprehensive solutions in this area.
Our aim is to become leader in quality and innovation in our relevant markets. We want to be recognised as the number one provider of deep-frozen cakes, cream products and desserts in the European out-of-home market.
Quality, raw materials, safety, natural products and sustainability are more than just words to us. We put them into practice every day in everything that we do for you. They are the hallmarks of our corporate philosophy.
- we use natural and fresh raw materials
- we do not add any preservatives
- we use only natural colourings and flavourings
- we do not use hydrogenated vegetable fats, TFA <2%,
- our products offer the best possible nutritional profile without compromising on flavour
- our products offer a high level of convenience
- we believe in the careful, responsible and sustainable use of resources (people, environment, energy)
All of our actions are documented in our quality management systems DIN EN ISO 14001, OHSAS 18001, IFS (Version 6), BRC (Version 8). We employ these systems every day – and are prepared to go even further if required. Our high standards are built upon a strong sense of identification with the company and with our customers. They are benchmarks by which you can measure us.